James F. Mosher, JD: Alcohol Policy Specialist
James Mosher's pioneering work in alcohol policy has brought him international acclaim. His expertise spans numerous topics, including underage drinking prevention, alcohol marketing, community prevention strategies, alcohol law, dram shop liability, and social host liability. His services include consulting, keynote presentations, workshops and trainings, policy analysis, and advocacy in media and policy. He has also served as an expert witness and consultant in alcohol litigation cases.
New Study Documents Joe Camel-like Tactics to Transform Youth Drinking Behavior: Case study focuses on Diageo’s marketing of its Smirnoff Brand
Jim Mosher has completed a new case study of alcohol marketing to young people, Joe Camel in a Bottle: Diageo, the Smirnoff Brand, and the Transformation of the Youth Alcohol Market, has been released by the American Journal of Public Health for publication in its January 2011 edition. The case study documents the dramatic shift in beverage preference of America’s youth from beer to distilled spirits during the last decade and examines the role of distilled spirits marketing in challenging beer’s dominance of the youth market. read more >
New Keynote Presentation: Alcohol Policy and Social Change
Mosher’s most recent keynote presentations link alcohol policy developments to the broader economic and political trends we are facing today:
-Crippling cuts to public health, education, environmental protection, law enforcement and other public functions;
-The increasing dominance of large corporations in state and federal policy making;
-Privatization of public functions; and
Mosher uses alcohol policy as a case study illustrating these disturbing societal trends.