James F. Mosher, JD: Alcohol Policy Specialist
James Mosher's pioneering work in alcohol policy has brought him international acclaim. His expertise spans numerous topics, including underage drinking prevention, alcohol marketing, community prevention strategies, alcohol law, dram shop liability, and social host liability. His services include consulting, keynote presentations, workshops and trainings, policy analysis, and advocacy in media and policy. He has also served as an expert witness and consultant in alcohol litigation cases.
Jim Mosher spoke at The National Electronic Seminar: Alcohol Trends and Research Updates. "Joe Camel in a Bottle: Diageo, the Smirnoff Brand"
The seminar documented the dramatic shift in beverage preference of America's youth from beer to distilled spirits during the last decade and examined the role of distilled spirits marketing in challenging beer's dominance of the youth market. Mr. Mosher discussed this case study and its implications for underage drinking prevention policy.
CDC’s Grand Rounds Program Focuses on Alcohol Policy
Alcohol Policy Consultation’s Jim Mosher participated in the Center for Disease Control and Prevention’s Public Health Grand Rounds in a program on March 20, 2012, entitled Preventing Excessive Alcohol Use: What Public Health Can Do. Other presenters were CDC’s Bob Brewer, David Jernigan (Center on Alcohol Marketing and Youth), and Jim Roeber, (New Mexico Department of Health). Mosher’s presentation was entitled: Understanding Alcohol Regulation in the United States.
New Study Documents Joe Camel-like Tactics to Transform Youth Drinking Behavior
Jim Mosher's case study, "Joe Camel in a Bottle: Diageo, the Smirnoff Brand, and the Transformation of the Youth Alcohol Market" is published in, the Janurary 2012 edition of American Journal of Publice Health.
New Keynote Presentation: Alcohol Policy and Social Change
Mosher’s most recent keynote presentation that link alcohol policy developments to the broader economic and political trends we are facing today:
link to Power Point Presentation >
New Legal Study Documents the Dismantling of the 21st Amendment
Elyse Grossman and Jim Mosher recently co-authored a law review article that analyzes the U.S. Supreme Court’s evolving interpretation of the 21st Amendment and its implications for public health.



